Heath, Chip
Made to stick: Why some ideas take hold and others come unstuck - London Arrow Books 2008 - 323 p.
9780099505693
Social psychology; Contagion (Social psychology); Context effect (Social psychology)
302.13 HEA-M
Made to stick: Why some ideas take hold and others come unstuck - London Arrow Books 2008 - 323 p.
9780099505693
Social psychology; Contagion (Social psychology); Context effect (Social psychology)
302.13 HEA-M