Mothersbaugh, David L.
Consumer Behavior: Building Marketing Strategy - 14th ed. - Chennai McGraw Hill 2022 - 753p.
Includes bibliographical references and index
9789355321503
Consumer behaviour
Consumer markets-India
Consumer research
658.8342 MOT-C
Consumer Behavior: Building Marketing Strategy - 14th ed. - Chennai McGraw Hill 2022 - 753p.
Includes bibliographical references and index
9789355321503
Consumer behaviour
Consumer markets-India
Consumer research
658.8342 MOT-C