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Kumar, Ramesh S.

Advertising, Brands and Consumer Behaviour: The Indian Context / S. Ramesh Kumar and Anup Krishnamurthy - New Delhi Sage 2020 - I.7p.

ISBN: 9789353883928

Subjects--Topical Terms:
Advertising-India
Brands and branding-India
Consumer Behaviour-India

Dewey Class. No.: 659.1 KUM-A

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