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Bendle, Neil T.

Marketing Metrics: The Manager's Guide to measuring marketing performance/ Bendle, Neil T. et. al. - 3rd ed. - Noida Pearson's 2022 - 435p.

ISBN: 9789332578050

Subjects--Topical Terms:
Marketing-Mathematical models
Marketing research
Marketing research-Statistical methods

Dewey Class. No.: 658.83 BEN-M

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