Keller, Kevin Lane
Strategic brand management: building, measuring, and managing brand equity - 2nd ed - Delhi Pearson education 2004 - xxvii,788p p.
9788129702548
Brand management
658.827 KEL-S
Strategic brand management: building, measuring, and managing brand equity - 2nd ed - Delhi Pearson education 2004 - xxvii,788p p.
9788129702548
Brand management
658.827 KEL-S