Kapferer, Jean Noel
Strategic brand management: Creating and sustaining brand equity long term - 2nd ed. - London Kogan Page 2003 - 443 p.
9788175541092
Brand management
658.827 KAP-S
Strategic brand management: Creating and sustaining brand equity long term - 2nd ed. - London Kogan Page 2003 - 443 p.
9788175541092
Brand management
658.827 KAP-S