Keller, Kevin Lane
Strategic brand management: building, increasing and managing brand equity - 2nd ed. - New Delhi PHI 2004 - xxvii,788 p.
9788120323094
brand management
658.827 KEL-S
Strategic brand management: building, increasing and managing brand equity - 2nd ed. - New Delhi PHI 2004 - xxvii,788 p.
9788120323094
brand management
658.827 KEL-S