Sutherland, Max

Advertising and the mind of the consumer: What works, what doesn't, and why - 2nd ed. - Cros Nest, Australia Allen and Unwin 2004 - 326 p.

9781741755992


Advertising-Psychological aspects; Consumer behaviour

659.1 SUT-A

Customize & Implimented by Jivesna Tech.

Powered by Koha