Sutherland, Max
Advertising and the mind of the consumer: What works, what doesn't, and why - 2nd ed. - Cros Nest, Australia Allen and Unwin 2004 - 326 p.
9781741755992
Advertising-Psychological aspects; Consumer behaviour
659.1 SUT-A
Advertising and the mind of the consumer: What works, what doesn't, and why - 2nd ed. - Cros Nest, Australia Allen and Unwin 2004 - 326 p.
9781741755992
Advertising-Psychological aspects; Consumer behaviour
659.1 SUT-A