Ries, Al
Origin of brands: How product evolution creates endless possibilities for new brands - NewYork Harper Collins 2005 - 308 p.
9780060570156
Brands; Branding; Marketing
658.827 RIE-O
Origin of brands: How product evolution creates endless possibilities for new brands - NewYork Harper Collins 2005 - 308 p.
9780060570156
Brands; Branding; Marketing
658.827 RIE-O