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Trout, Jack

Repositioning: Marketing in an era of competition, change, and crisis - New Delhi Tata McGraw Hill Education Pvt. Ltd. 2010 - 217 p.

ISBN: 9780070700482

Subjects--Topical Terms:
Positioning (Advertising); Competition; Strategic planning; Marketing

Dewey Class. No.: 659.111 TRO-R

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