Gummesson, Evert
Total relationship marketing: Marketing management, Relationship strategy and CRM approaches for the network economy - 2 ed. - Delhi Elsevier 2006 - 350 p.
9788131206737
Relationship marketing
658.812 GUM-T
Total relationship marketing: Marketing management, Relationship strategy and CRM approaches for the network economy - 2 ed. - Delhi Elsevier 2006 - 350 p.
9788131206737
Relationship marketing
658.812 GUM-T