Advertising promotion and other aspects of integrated marketing communication (Record no. 10211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528242 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHI-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising promotion and other aspects of integrated marketing communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage Learning |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 727 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing; Communication in marketing; Sales promotion; Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J. Craig |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 34.2 | 03/01/2019 | 507.50 | 1 | 2 | 659.1 SHI-A | 19877 | 02/23/2023 | 01/21/2023 | 2 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 34.2 | 03/01/2019 | 507.50 | 659.1 SHI-A | 19878 | 11/03/2022 | 2 | 11/03/2022 | Books |