Using Artificial intelligence in marketing: How to harness AI + maintain the competitive edge (Record no. 10514)

000 -LEADER
fixed length control field 00410nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749483395
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KIN-U
245 #0 - TITLE STATEMENT
Title Using Artificial intelligence in marketing: How to harness AI + maintain the competitive edge
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 206 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing-Technological innovation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date due Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 28.4 01/08/2020 1262.17 1 1 658.8 KIN-U 20337 04/05/2023 03/09/2023 03/09/2023 1 1262.17 11/03/2022 Books

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