Marketing Management (Record no. 10781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00426nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management; Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 04/04/2019 | 658.8 KOT-M | G212 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 06/19/2019 | 658.8 KOT-M | G310 | 07/29/2024 | 17 | 11/03/2022 | Books | 1 | 07/11/2024 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 12/07/2019 | 658.8 KOT-M | G389 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 04/22/2022 | 658.8 KOT-M | G652 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 07/02/2022 | 658.8 KOT-M | G749 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 07/02/2022 | 658.8 KOT-M | G750 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 07/02/2022 | 658.8 KOT-M | G751 | 04/01/2024 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 07/02/2022 | 658.8 KOT-M | G752 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 07/02/2022 | 658.8 KOT-M | G753 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 07/02/2022 | 658.8 KOT-M | G754 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.4 | 07/02/2022 | 658.8 KOT-M | G755 | 11/03/2022 | 17 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/09/2023 | 658.8 KOT-M | G804 | 12/19/2024 | 02/09/2023 | Gifted or donated books | Donated |