Marketing Management (Record no. 11325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230123130327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230123b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India Education |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh, G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | bill no. | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.5 | 01/23/2023 | Siemens Publishing House | 875.00 | 2 | 1 | 658.8 KOT-M | 20654 | 10/31/2023 | 08/29/2023 | 01/23/2023 | Books | 146/2022-23 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.5 | 01/23/2023 | Siemens Publishing House | 875.00 | 3 | 658.8 KOT-M | 20655 | 09/25/2024 | 09/24/2024 | 01/23/2023 | Books | 146/2022-23 | |||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.5 | 01/23/2023 | Siemens Publishing House | 875.00 | 3 | 658.8 KOT-M | 20656 | 07/15/2024 | 07/09/2024 | 01/23/2023 | Books | 146/2022-23 | |||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.5 | 01/23/2023 | Siemens Publishing House | 875.00 | 5 | 1 | 658.8 KOT-M | 20657 | 12/09/2024 | 12/09/2024 | 01/23/2023 | Books | 146/2022-23 | 12/31/2024 | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.5 | 01/23/2023 | Siemens Publishing House | 875.00 | 5 | 1 | 658.8 KOT-M | 20658 | 10/03/2024 | 06/10/2024 | 01/23/2023 | Books | 146/2022-23 |