Retailing Marketing (Record no. 11431)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231104172157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221201b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390113323 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 PRA-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradhan, Swapna |
| 245 ## - TITLE STATEMENT | |
| Title | Retailing Marketing |
| Remainder of title | Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education |
| Date of publication, distribution, etc. | 2023 |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 554p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and bibliographical References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date | Total Renewals | Checked out | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2023 | All India BOOK House | 686.00 | 658.87 PRA-R | 20954 | 11/04/2023 | 11/04/2023 | Books | NA/IN/36 | 31/10/2023 | |||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2023 | All India BOOK House | 686.00 | 1 | 658.87 PRA-R | 20955 | 10/19/2024 | 11/04/2023 | Books | NA/IN/36 | 31/10/2023 | 1 | 01/08/2025 | 10/19/2024 |