Advertising and Promotion: (Record no. 11469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240124134724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion: |
| Remainder of title | an Integrated Marketing Communications Perspectives/ |
| Statement of responsibility, etc. | George E. Belch, Michael and Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | E.29p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | bill no. | bill date | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 1 | 659.1 BEL-A | 20996 | 04/09/2024 | 02/15/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 659.1 BEL-A | 20997 | 04/02/2024 | 04/01/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | |||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 659.1 BEL-A | 20998 | 04/09/2024 | 04/01/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | |||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 2 | 659.1 BEL-A | 20999 | 04/02/2024 | 02/01/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 1 | 659.1 BEL-A | 21000 | 04/05/2024 | 03/23/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 1 | 659.1 BEL-A | 21001 | 04/05/2024 | 03/12/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 2 | 659.1 BEL-A | 21002 | 07/22/2024 | 04/06/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | Semester textbooks on display | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 2 | 659.1 BEL-A | 21003 | 04/05/2024 | 02/09/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 2 | 659.1 BEL-A | 21004 | 04/02/2024 | 02/21/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 2 | 3 | 659.1 BEL-A | 21005 | 04/03/2024 | 02/19/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 1 | 659.1 BEL-A | 21006 | 04/06/2024 | 02/13/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 2 | 2 | 659.1 BEL-A | 21007 | 04/12/2024 | 03/12/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 659.1 BEL-A | 21008 | 04/06/2024 | 04/02/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | |||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 2 | 659.1 BEL-A | 21009 | 04/02/2024 | 02/01/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 01/24/2024 | All India BOOK House | 768.40 | 1 | 1 | 659.1 BEL-A | 21010 | 04/06/2024 | 02/15/2024 | 01/24/2024 | Books | NA/IN/170 | 22.1.2023 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2024 | Donated | 659.1 BEL-A | G944 | 11/04/2024 | 11/04/2024 | Books |