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Advertising & IMC: (Record no. 11545)

000 -LEADER
fixed length control field	00564nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20241105111523.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	241105b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789390394937
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 MOR-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra
245 #0 - TITLE STATEMENT
Title	Advertising & IMC:
Remainder of title	Principles and Practice/
Statement of responsibility, etc.	Sandra Moriarty. et. al.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	Perason's
Place of publication, distribution, etc.	Noida
Date of publication, distribution, etc.	2023
300 ## - PHYSICAL DESCRIPTION
Extent	664p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mitchell, Nancy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Wells, Williams D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Wood, Charles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	0

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
					Marketing	FIIB's Knowledge Centre	FIIB's Knowledge Centre	11/05/2024	Donated		659.1 MOR-A	G945	11/05/2024	11/05/2024	Books