International Marketing/ (Record no. 11550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241121165609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241121b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97893895388243 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 CAT-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing/ |
| Statement of responsibility, etc. | Phihip R. Caterira et. al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 680p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Finance | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/21/2024 | All India BOOK House | 1 | 1 | 658.848 CAT-I | 21244 | 12/31/2024 | 11/25/2024 | 11/25/2024 | 11/21/2024 | Books | |||||
| Finance | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/21/2024 | All India BOOK House | 658.848 CAT-I | 21245 | 11/21/2024 | 11/21/2024 | Books | |||||||||
| Finance | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/21/2024 | All India BOOK House | 658.848 CAT-I | 21246 | 11/21/2024 | 11/21/2024 | Books | |||||||||
| Finance | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/21/2024 | All India BOOK House | 658.848 CAT-I | 21247 | 11/21/2024 | 11/21/2024 | Books |