Integrated Marketing Communications in Digital Age (Record no. 11651)
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000 -LEADER | |
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fixed length control field | 00539nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250402124900.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 250402b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789357466097 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 KUM-I |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kumar, Dinesh |
245 #0 - TITLE STATEMENT | |
Title | Integrated Marketing Communications in Digital Age |
Statement of responsibility, etc. | Divesh Kumar, Varisha Rehman and Zillur Rahman |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Wiley |
Place of publication, distribution, etc. | New Delhi |
Date of publication, distribution, etc. | 2024 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 570p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Communication |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rehman, Varisha |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Advertising management | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 4.65 | 04/02/2025 | 659.1 KUM-I | G981 | 04/02/2025 | 04/02/2025 | Books |