Integrated Marketing Communications in Digital Age (Record no. 11651)

000 -LEADER
fixed length control field 00539nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250402124900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789357466097
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 KUM-I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Dinesh
245 #0 - TITLE STATEMENT
Title Integrated Marketing Communications in Digital Age
Statement of responsibility, etc. Divesh Kumar, Varisha Rehman and Zillur Rahman
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Wiley
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 570p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rehman, Varisha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Advertising management FIIB's Knowledge Centre FIIB's Knowledge Centre 4.65 04/02/2025 659.1 KUM-I G981 04/02/2025 04/02/2025 Books

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