Branding: concepts & Process (Record no. 2995)

000 -LEADER
fixed length control field 00365nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333937155
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 PAT-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pati, Debashis
245 #0 - TITLE STATEMENT
Title Branding: concepts & Process
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Macmillan
Place of publication, distribution, etc. Delhi
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 212 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brands; Branding; Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.4 04/15/2004 658.827 PAT-B 9163 11/03/2022 4 11/03/2022 Books
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.4 04/15/2004 658.827 PAT-B 9164 11/03/2022 4 11/03/2022 Books
Withdrawn           FIIB's Knowledge Centre FIIB's Knowledge Centre   04/15/2004 658.827 PAT-B 9165 11/03/2022 4 11/03/2022 Books
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.4 05/06/2004 658.827 PAT-B 9520 11/03/2022 4 11/03/2022 Books

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