The philosophy of branding: great philosophers think brands (Record no. 3734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749443238 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BRA-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Braun, Thom |
| 245 #4 - TITLE STATEMENT | |
| Title | The philosophy of branding: great philosophers think brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brands; Branding; Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 10/25/2004 | 658.827 BRA-P | 10029 | 11/03/2022 | 2 | 11/03/2022 | Books | ||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/28/2011 | 658.827 BRA-P | 15505 | 11/03/2022 | 2 | 11/03/2022 | Books | Marketing | 31.4 |