Positioning: the battle for your mind (Record no. 3830)

000 -LEADER
fixed length control field 00361nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 RIE-P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
245 #0 - TITLE STATEMENT
Title Positioning: the battle for your mind
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. Delhi
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent vi,216 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Positioning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Source of classification or shelving scheme Collection code Shelving location
        FIIB's Knowledge Centre FIIB's Knowledge Centre 12/01/2004   659.1 RIE-P 10177 11/03/2022 2 11/03/2022 Books      
        FIIB's Knowledge Centre FIIB's Knowledge Centre 01/27/2005   659.1 RIE-P 10286 11/03/2022 2 11/03/2022 Books   Marketing 34.6

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