Advertising: Concepts and cases (Record no. 4416)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00329nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 PAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parthasarathy, V |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising: Concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | ICFAI Press |
| Place of publication, distribution, etc. | Hyderabad |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 169 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 09/25/2006 | 659.1 PAR | 11073 | 11/03/2022 | 1 | 11/03/2022 | Books |