Brand positioning: strategies for competitive advantage (Record no. 4576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SEN-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning: strategies for competitive advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brands; Brand Positioning; Branding; Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.2 | 09/20/2006 | 658.827 SEN-B | 11253 | 11/03/2022 | 3 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.2 | 09/20/2006 | 658.827 SEN-B | 11254 | 10/22/2024 | 3 | 11/03/2022 | Books | 1 | 1 | 09/09/2024 | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.2 | 08/27/2010 | 658.827 SEN-B | 14032 | 11/06/2024 | 3 | 11/03/2022 | Books | 2 | 1 | 10/28/2024 |