Advertising and promotions: an IMC approach (Record no. 5823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00386nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070080317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHA-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotions: an IMC approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | TMH |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 987 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'souza, Alan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 34.3 | 12/27/2008 | 659.1 SHA-A | 12831 | 11/03/2022 | 3 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 34.3 | 04/22/2010 | 659.1 SHA-A | 13634 | 11/03/2022 | 3 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 34.3 | 11/26/2010 | 659.1 SHA-A | 14248 | 11/03/2022 | 3 | 11/03/2022 | Books |