Global brand integrity management: How to protect your product in Today's Competitive Environment (Record no. 6121)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070229525 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 POS-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Post, Richard S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Global brand integrity management: How to protect your product in Today's Competitive Environment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill Education Pvt. ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 309 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brands; Branding; Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Post, Penelope N |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.5 | 06/11/2009 | 658.827 POS-G | 13202 | 11/03/2022 | 2 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.5 | 04/23/2010 | 658.827 POS-G | 13645 | 11/03/2022 | 2 | 11/03/2022 | Books |