Marketing management: a south asian perspective (Record no. 6216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: a south asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 647 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.3 | 10/20/2009 | 658.8 KOT-M | 13339 | 11/03/2022 | 6 | 11/03/2022 | Books | |||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 10/20/2009 | 658.8 KOT-M | 13340 | 11/03/2022 | 6 | 11/03/2022 | Books | ||||||||
| Withdrawn | Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.3 | 05/03/2011 | 658.8 KOT-M | 14693 | 11/03/2022 | 6 | 11/03/2022 | Books | |||||
| Withdrawn | Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.3 | 05/03/2011 | 658.8 KOT-M | 14694 | 11/03/2022 | 6 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.3 | 07/14/2012 | 658.8 KOT-M | 16569 | 11/03/2022 | 6 | 11/03/2022 | Books | ||||||
| Withdrawn | Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 27.3 | 11/06/2017 | 658.8 KOT-M | 18877 | 11/03/2022 | 6 | 11/03/2022 | Books |