More guerrilla marketing research: Asking the right people, the right questions, the right way and effectively using the answers to make more money (Record no. 6406)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749460723 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 KAD-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaden, Robert J |
| 245 #0 - TITLE STATEMENT | |
| Title | More guerrilla marketing research: Asking the right people, the right questions, the right way and effectively using the answers to make more money |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 349 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research; Small business-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Linda, Gerald; Levinson, Jay Conrad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.7 | 04/21/2010 | 658.83 KAD-M | 13603 | 11/03/2022 | 1 | 11/03/2022 | Books |