Marketing Management (Record no. 7621)

000 -LEADER
fixed length control field 00424nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 756 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management; Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type Cost, normal purchase price Total Checkouts Date last checked out Cost, replacement price
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 05/10/2011 658.8 KOT-M 15271 11/03/2022 17 11/03/2022 Books        
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 08/04/2017 658.8 KOT-M 18698 09/27/2023 17 11/03/2022 Books 656.00 1 08/28/2023 656.00
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 08/04/2017 658.8 KOT-M 18699 11/03/2022 17 11/03/2022 Books 656.00     656.00
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 10/14/2017 658.8 KOT-M 18827 11/03/2022 17 11/03/2022 Books 671.30     671.30
            FIIB's Knowledge Centre FIIB's Knowledge Centre   10/16/2017 658.8 KOT-M 18828 11/03/2022 17 11/03/2022 Books 671.30     671.30
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 10/16/2017 658.8 KOT-M 18829 11/03/2022 17 11/03/2022 Books 671.30     671.30

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