Case studies in Consumer Behaviour (Record no. 8675)

000 -LEADER
fixed length control field 00441nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131774489
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 RIC-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Richard Ivey School of Business
245 #0 - TITLE STATEMENT
Title Case studies in Consumer Behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 270 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Markets-India; Consumer Behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, S. Ramesh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 32.4 06/15/2013 2 658.8342 RIC-C 17003 04/05/2024 04/04/2024 1 11/03/2022 Books

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