Product Policy and Brand Management: Text and Cases (Record no. 8724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120346369 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CHI-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chitale A. K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Product Policy and Brand Management: Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PHI |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290 p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ravi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.3 | 07/02/2013 | 658.827 CHI-P | 17060 | 11/03/2022 | 2 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.3 | 07/02/2013 | 658.827 CHI-P | 17061 | 11/03/2022 | 2 | 11/03/2022 | Books |