Unmarketing: Everything has changed and nothing is different (Record no. 9446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126568079 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 STR-U |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Scott |
| 245 #0 - TITLE STATEMENT | |
| Title | Unmarketing: Everything has changed and nothing is different |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship Marketing; Viral Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Karmer, Alison |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 28.4 | 07/20/2017 | 279.30 | 658.802 STR-U | 18560 | 11/03/2022 | 2 | 279.30 | 11/03/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 28.4 | 07/20/2017 | 279.60 | 658.802 STR-U | 18561 | 07/30/2024 | 2 | 279.60 | 11/03/2022 | Books | 1 | 1 | 07/09/2024 |