Global Marketing Management/ (Record no. 9513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231018171955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 KEE-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Global Marketing Management/ |
| Statement of responsibility, etc. | Warren J. Keegan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 476 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export Marketing-Management; International business enterprises-Managment |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Gautam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.1 | 08/04/2017 | 510.00 | 1 | 658.848 KEE-G | 18696 | 10/13/2023 | 10/12/2023 | 2 | 510.00 | 11/03/2022 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.1 | 08/04/2017 | 510.00 | 1 | 658.848 KEE-G | 18697 | 01/08/2024 | 11/20/2023 | 2 | 510.00 | 11/03/2022 | Books | 1 |