Integrated Advertising, Promotion, and Marketing communications/ (Record no. 9767)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240408172947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing communications/ |
| Statement of responsibility, etc. | Kenneth E. Clow |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearsons |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code | Shelving location | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 07/17/2018 | 566.30 | 2 | 659.1 CLO-I | 19156 | 04/12/2023 | 01/31/2023 | 6 | 566.30 | 11/03/2022 | Books | ||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 07/17/2018 | 566.30 | 659.1 CLO-I | 19157 | 11/03/2022 | 6 | 566.30 | 11/03/2022 | Books | Marketing | 34.2 | ||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/22/2019 | 566.30 | 1 | 659.1 CLO-I | 19606 | 04/08/2024 | 11/14/2022 | 6 | 11/03/2022 | Books | |||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/22/2019 | 566.30 | 659.1 CLO-I | 19607 | 11/03/2022 | 6 | 11/03/2022 | Books | Marketing | 34.2 | |||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/23/2019 | 566.30 | 659.1 CLO-I | 19633 | 11/03/2022 | 6 | 11/03/2022 | Books | Marketing | 34.2 | |||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/23/2019 | 566.30 | 659.1 CLO-I | 19634 | 11/03/2022 | 6 | 11/03/2022 | Books | Marketing | 34.2 | |||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 07/03/2019 | 587.00 | 659.1 CLO-I | 20024 | 11/03/2022 | 3 | 11/03/2022 | Books | |||||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 07/03/2019 | 587.00 | 659.1 CLO-I | 20025 | 11/03/2022 | 3 | 11/03/2022 | Books | Marketing | 34.2 | |||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 07/03/2019 | 587.00 | 659.1 CLO-I | 20026 | 11/03/2022 | 3 | 11/03/2022 | Books | Marketing | 34.2 | |||||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 05/16/2019 | 1 | 659.1 CLO-I | G303 | 04/02/2024 | 01/17/2024 | 1 | 11/03/2022 | Books | 1 |