Consumer behaviour: a management perspective

By: Sharma, DheerajContributor(s): Sheth, Jagdish; Mittal, BanwariMaterial type: TextTextPublication details: New Delhi Cengage Learning 2015Description: xviii, 536 pISBN: 9788131528532Subject(s): Consumer behavior; Marketing research; MarketingDDC classification: 658.8342 SHA-C
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32.4 		Marketing 658.8342 SHA-C (Browse shelf (Opens below)) 1 Available 19704

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