PROMO (Integrated marketing communication): A South-Asian perspective
Material type:
TextPublication details: New Delhi Cengage Learning 2017Description: 497 pISBN: 9788131528105Subject(s): Advertising; Marketing communicationDDC classification: 659.1 OGU-P
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FIIB's Knowledge Centre 34.2 | Marketing | 659.1 OGU-P (Browse shelf (Opens below)) | 1 | Available | 19792 |
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| 659.1 KUM-A Advertising, Brands and Consumer Behaviour: The Indian Context / | 659.1 OGU-A Advertising and Integrated Brand Promotion | 659.1 OGU-A Advertising and integrated brand promotion: with coursemate | 659.1 OGU-P PROMO (Integrated marketing communication): A South-Asian perspective | 659.1 SHI-A Advertising and promotion: an IMC approach | 659.1 SHI-A Advertising and promotion: an IMC approach | 659.1 SHI-A Advertising and promotion: an IMC approach |
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