Advertising and integrated brand promotion: with coursemate

By: O'Guinn, Thomas ClaytonContributor(s): Allen, Chris T; Semenik, Richard J.; Scheinbaum, Angeline CloseMaterial type: TextTextPublication details: New Delh Cengage Learning 2019Edition: 7th edDescription: 407 pISBN: 9789386668639Subject(s): Advertising; Branding (Marketing)DDC classification: 659.1 OGU-A
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34.2 		Marketing 659.1 OGU-A (Browse shelf (Opens below)) 1 Available 19794

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