Aaker on branding
Material type:
TextPublication details: New Delhi Sage Publications 2015Description: 235 pISBN: 9789351503903Subject(s): Brand name products-Management; Branding (Marketing)DDC classification: 658.827 AAK-A
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FIIB's Knowledge Centre 31.5 | Marketing | 658.827 AAK-A (Browse shelf (Opens below)) | 1 | Available | 20159 |
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| 658.812 WIL-P Profitable customers: how to identify develop and retain them | 658.827 AAK-A Aaker on branding | 658.827 AAK-B Building strong brands | 658.827 ANH-B Brand new justice: How branding places and products can help developing world | 658.827 BAT-A Asian Branding: A great way to fly |
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