Participation Marketing: Unleashing employees to participate and become brand storytellers

Material type: TextTextPublication details: London Kogan Page 2018Description: 238 pISBN: 9780749482107Subject(s): Corporate cultureDDC classification: 658.827 BRI-P
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31.5 		Marketing 658.827 BRI-P (Browse shelf (Opens below)) 1 Available 20311

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