Connected Strategy: Building continuous customer relationships for competitive advantage

By: Terwiesch, ChristianContributor(s): Terwiesch, ChristianMaterial type: TextTextPublication details: Boston, Massachusetts Harvard Business Review Press 2019Description: 264 pISBN: 9781633697003Subject(s): Relationship marketingDDC classification: 658.812 SIG-C
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Books Books FIIB's Knowledge Centre
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Marketing 658.812 SIG-C (Browse shelf (Opens below)) 1 Available 20390

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