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Winning in high-tech markets: the role of general management: how Motorola, Corning and General Electric have built global leadership through technology

By: Morone, Joseph GMaterial type: Text

TextPublication details: USA HBR 1996Description: 288p pISBN: 9780875843254Subject(s): High technology industries--ManagementDDC classification: 658.8 MOR-W

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 28.3	Marketing	658.8 MOR-W (Browse shelf (Opens below))	1	Available		2455

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Previous	658.8 KOT-F Framework for marketing management	658.8 KOT-K Kotler on marketing: how to create, win, and dominate markets	658.8 KUM-A Application exercises in marketing: the indain context	658.8 MOR-W Winning in high-tech markets: the role of general management: how Motorola, Corning and General Electric have built global leadership through technology	658.8 PAN-M Marketing in the new era: combating competition in a globalizing economy	658.8 PIL-M Modern Marketing: Principles and Practices	658.8 PIL-M Modern Marketing: Principles and Practices	Next

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