Advertising and integrated marketing communications
Material type:
TextPublication details: Chennai Mc Graw Hill Education 2017Description: 889 pISBN: 9781259026058Subject(s): Advertising; Marketing CommunicationDDC classification: 659.1 SHA-A
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FIIB's Knowledge Centre 34.5 | Marketing | 659.1 SHA-A (Browse shelf (Opens below)) | 1 | Available | G595 |
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| 659.1 SHA-A Advertising: planning and implementation | 659.1 SHA-A Advertising: Planning and Implementation | 659.1 SHA-A Advertising: Planning and Implementation | 659.1 SHA-A Advertising and integrated marketing communications | 659.1 SIN-A Advertising marketing and sales management | 659.1 SIS-A Advertising Media Planning | 659.1 TIW-U The (un)common sense of advertising: getting the basics right |
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