Services Marketing Integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, AjayPublication details: Chennai McGraw Hill Education 2022Edition: 7th edDescription: 582pISBN: 9789353160777Subject(s): Services Industries-Marketing-India; Services Industries-Management; Customer Services-MarketingDDC classification: 658.809 ZEI-S
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Item type Current library Collection Call number Status Date due Barcode
Books Books FIIB's Knowledge Centre
29.4 		Marketing 658.809 ZEI-S (Browse shelf (Opens below)) Available 20623
Books Books FIIB's Knowledge Centre
29.4 		Marketing 658.809 ZEI-S (Browse shelf (Opens below)) Available 20620
Books Books FIIB's Knowledge Centre
29.4 		Marketing 658.809 ZEI-S (Browse shelf (Opens below)) Available 20621
Books Books FIIB's Knowledge Centre
29.4 		Marketing 658.809 ZEI-S (Browse shelf (Opens below)) Available 20622

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