Advertising, Brands and Consumer Behaviour: The Indian Context / S. Ramesh Kumar and Anup Krishnamurthy
Material type:
TextPublication details: Noida Pearson's 2024Description: I.7pISBN: 9788119896240Subject(s): Advertising-India | Brands and branding-India | Consumer Behaviour-IndiaDDC classification: 659.1 KUM-A
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 4.67 | Advertising management | 659.1 KUM-A (Browse shelf (Opens below)) | Available | G997 | |
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FIIB's Knowledge Centre 4.66 | Advertising management | 659.1 KUM-A (Browse shelf (Opens below)) | Available | 21331 |
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| 659.1 GUP-A Advertising and personal selling | 659.1 HAR-H Hottest ideas in word of mouth advertising | 659.1 KLE-A Adverting Procedure/ | 659.1 KUM-A Advertising, Brands and Consumer Behaviour: The Indian Context / | 659.1 SHA-A Advertising and promotions: an IMC approach | 659.1 SHA-A Advertising and promotions: an IMC approach | 659.1 SHA-A Advertising and promotions: an IMC approach |
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