Marketing research: measurement, method and application
Material type:
TextPublication details: London Thomson Business Press 1999Edition: 2nd edDescription: 334 pISBN: 9781861521552Subject(s): Marketing researchDDC classification: 658.83 KEN-M
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FIIB's Knowledge Centre 32.1 | Marketing | 658.83 KEN-M (Browse shelf (Opens below)) | 1 | Available | 6332 |
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| 658.83 HAG-M Marketing Research: a guide to Planning, Methodology & Evaluation | 658.83 HAI-M Marketing research: within a changing information environment | 658.83 KAP-M Marketing research | 658.83 KEN-M Marketing research: measurement, method and application | 658.83 KUM-E Essentials of marketing research | 658.83 KUM-I International marketing research | 658.83 MAL-R Review of marketing research |
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