What's in a brand?: Building brand equity through advertising
Material type:
TextPublication details: New Delhi Tata McGraw Hill 1998Description: 335 pISBN: 9780074632017Subject(s): Brands; Branding; MarketingDDC classification: 658.827 JON-W
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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FIIB's Knowledge Centre | 658.827 JON-W (Browse shelf (Opens below)) | 2 | Available | 14226 | ||
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Books
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FIIB's Knowledge Centre 31.4 | Marketing | 658.827 JON-W (Browse shelf (Opens below)) | 2 | Checked out | 12/31/2023 | 6418 |
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