Strategic Marketing Planning & Control: planning and control
Material type:
TextPublication details: Oxford Butterworth Heinemann 2001Edition: 2nd edDescription: xiv,304p pISBN: 9780750652360Subject(s): Strategic marketingDDC classification: 658.802 DRU-S
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 29.1 | Marketing | 658.802 DRU-S (Browse shelf (Opens below)) | 1 | Available | 9306 |
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| 658.4012 STR Cambridge handbook of strategy as practice | 658.802 AAK-S Strategic market management | 658.802 DRA-K Kellog on strategy: concept tools and frameworks for practitioners | 658.802 DRU-S Strategic Marketing Planning & Control: planning and control | 658.802 FIF-M Marketing strategy: the defference between marketing and markets | 658.802 FIF-M Marketing strategy: the defference between marketing and markets | 658.802 FIF-M Marketing strategy: the defference between marketing and markets |
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