Brand Driven: The route to Integrated branding through great leadership

By: Lepla, FJosephMaterial type: TextTextPublication details: London Kogan Page 2003Description: 334 pISBN: 9780749437978Subject(s): Brand name products-Management; Ledership; Branding; Brands; MarketingDDC classification: 658.827 LEP-B
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31.4 		Marketing 658.827 LEP-B (Browse shelf (Opens below)) 1 Available 9322

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