Consumer Behavior and Marketing Strategy
Material type:
TextPublication details: New Delhi McGraw Hill Irwin 2002Edition: 6th edDescription: 582 pISBN: 9780072410648Subject(s): Consumer markets-India; Consumer behaviourDDC classification: 658.8342 PET-C
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 32.4 | Marketing | 658.8342 PET-C (Browse shelf (Opens below)) | 1 | Available | 9363 |
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| 658.8342 NAI Consumer behaviour in Indian prespective: text and cases | 658.8342 NAI-C Consumer Behaviour in Indian perspectives: Text and Cases | 658.8342 PAR-R Ride the change | 658.8342 PET-C Consumer Behavior and Marketing Strategy | 658.8342 PRA-T Theory of Consumer Behaviour | 658.8342 RAJ-M Consumer behaviour: Concepts, Applications and Cases | 658.8342 RAJ-M Consumer behaviour: Concepts, Applications and Cases |
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